Marketing

203 media

Creating Viral Street Interviews in Washington Square Park

Fairy Tales Hair Care - Summer 2023

Capitalizing on Ongoing Trends

Taylor Swift’s Eras Tour

Founder’s Story

Barbenheimer

Bringing Products to Life

Pushing Beyond the Creative

Community Management

Practiced answering comments, DMs, and questions using brand voice

  • Increased followers on all social platforms by proactively engaging with the community

    • Liking posts

    • Commenting 

    • Reposting 

    • Following

  • Learned how to decipher what should/shouldn’t be said and tone

    • Ex: keeping everything positive, when to use humor etc.

Salon Engagement & Photography

I reached out to a local salon and received permission to visit.

  • Brought products and captured images in the salon space

  • Acted as ambassadors for the brand 

    • Answering any questions from the staff 

    • Gifting the salon the product once we finished

Data Reporting & Analytics

Participated in meetings summarizing and analyzing consumer data from social media advertisements, emails, SMS/MMS, etc.

Scheduling

Scheduled numerous pieces of content to be posted through Sprout Social

  • Took part in the planning and scheduling of the August Social content calendar

  • Learned the companies’ workflow and how they use Monday to maximize efficiency and collaboration

  • Sat through multiple meetings per week, including:

    • General Marketing team meeting

      • Reviewed weekly reports from both brands across all campaigns - email, SMS, socials

    • Marketing Strategy Meeting

      • Progress check and ideation of current & future strategies and campaigns

    • Paid-social Team

    • Creative Team

Collaboration Research & Outreach

Researched and compiled decks on numerous groups to partner with, including:

  • Salonists & Hairstylists

  • Influencers

    • Families with young children

    • Tweens themselves

  • Walmart, Target, ULTA influencers

  • Wrote and sent out emails to these groups, asking for collaboration

Clerical Work

Exporting content from old database to new one.

  • Downloading and compiling all tagged content

    • Prioritized finding the most time-efficient way to sort through thousands of images

Coursework

As an avid fan of Formula 1, I jumped at the opportunity to analyze the recurring pattern of a single team and driver dominating for years from the perspective of a sports marketer. It isn't easy to bring excitement to a sport when you know the winner before the race even begins. I suggest increasing social media engagement through short-form content and behind-the-scenes footage to maintain interest, emphasizing driver rivalries and race-day pressure. I also advocate using eSports to attract younger audiences and more direct interaction with motor racing. This strategy outline was exciting to put together as it finally allowed me to use my Marketing knowledge in the context of sports and entertainment.

For the final project in my Sports Marketing class, my team explored the OKC Thunder’s current media landscape and suggested future broadcasting strategies. After the 2023-2024 season, the Thunder will leave Bally Sports, prompting them to explore new media options, including a potential partnership with Griffin Media. We also recommended that the team create its own sports network, offering live broadcasts of the Thunder, OKC Blue, local sports, and original shows. This solution would increase revenue, enhance fan engagement, and allow more control over content. We noted that risks include high startup costs and limited viewership, which can be mitigated through targeted programming and partnerships with local celebrities.

In this presentation, my team pitched two innovative products for Blue Plate Mayo: a Cajun Aioli and a Homemade Egg Salad. Inspired by the brand's southern roots, the Cajun Aioli caters to Mayo Curious consumers, brand loyalists, and food explorers, offering an engaging alternative to traditional mayo. Backed by customer reviews and market research, it promises a unique culinary experience. The Homemade Egg Salad, a first-of-its-kind offering, emphasizes convenience and versatility in meal preparation. Through thorough market research on egg salad recipes and customer feedback, Blue Plate positions itself as an industry pioneer, delivering not just condiments but culinary solutions for diverse consumer needs. This project was a great exercise in finding unmet needs and curating unique products to meet them.

In my New Product Development course, my team pitched a housing service for off-campus college students. Using research from the Tulane student body, we highlighted common issues that arise during housing situations, including stress, anxiety, and housing insecurity. Off-Campus Connect’s multiple services were created to alleviate student pressure, including cleaning services, Wi-Fi installation & maintenance, simple bill payments, and more. The presentation includes multiple pricing plans with a financial breakdown and a distribution strategy that targets student organizations and the parents of those students. This project was a great exercise in finding an unmet need and fully developing a new product to solve it.

My team researched the RideShare industry in this presentation to curate an updated marketing mix. We decided on improving the customer experience as our primary objective and set out to do just that. We created updated promotional experiences and a loyalty program with tiered rewards and free rides. The loyalty program is a vital component of the product strategy, with discounts offered for multiple rides taken. The promotion strategy relies on in-app promotions, push notifications, and digital campaigns. The distribution strategy includes in-app additions such as bonus ride codes and easy access to users' progress in the app. The success of each element of the marketing mix is quantified based on various measures such as adoption speed and activation rate of bonus rides.

In my social and online marketing course, my team was tasked with revitalizing the online presence of a local New Orleans coffee shop, Rue De La Course. To do this, we analyzed how other local coffee shops run their accounts and websites. We quickly realized a complete facelift was necessary. We outlined realistic goals, including increasing our presence and engagement on TikTok, Instagram, and Pinterest, redesigning the website to make it user-friendly, and utilizing SEO to increase domain authority and clicks from Google.

For this project, my team was tasked with creating a company, creating a viral video, and tracking its analytics. In keeping with our coffee theme, we established Quick Sip Coffee Co., a pop-up coffee truck that travels around college campuses. We researched current trends, hashtags, and viral audio clips to determine how to reach our target market of college students best. We crafted a promotional strategy across different platforms to extend our reach. We ran expansive analytics on our account to track the video’s performance and reach before and after the video. This exercise allowed me to improve my analytical skills to fuel the creation of tailored content across multiple social media platforms.